Our opinion is that Apple spends too much effort to criticize anything having to do with Windows and very little to publicize the benefits and potential of their computers and their new operating system. Result = Its current market share in a market as dynamic as English is currently in computers (the PC market in Spain in 2006 grew 13.2% to 4.1 million units sold). The good work operations that directly represent the Apple brand (Example, The Apple Premium Resellers) against consumers is not enough. Is that they often have a good distribution channel and have a better product than the competition is not enough to get approval from consumers, Apple seems to be that Spain do not understand and probably do not understand in the near future. For example, if it is true that your operating system is better than others, but ordinary consumers, in itself, is not going to receive. If Apple continues to devote a budget to the promotion variable very hard to get increased market share in Spain. An example, when Microsoft released Windows Vista in Spain dressed whole and part squares Madrid Metro announcing the arrival of its new operating system, as well as publicity in mass media and occupy almost 10 times more space than Apple in Simo. What he has done for Apple to announce Leopard? A nice but small stand at SIMO 2007, a little publicity and little more than we know. Juan Antonio Castellanos, CEO of Apple in Spain in 2005 made a series of statements to the newspaper El Pais, said "We must bear in mind that we now have 30 million new users who are about twenty-something who are interested in all our accessories and the rest of the catalog. " Furthermore, it is likely that in some years, a good percentage of these kids that now go with the iPod everywhere, ending up with a Mac on your desk or home. "
Our view is totally opposite, as the English market. If it is true that the ipod by itself, without promotion, he managed to easily set the MP3 market, but is that the iPod was a new product and had a series of negative background image and still have Macs as incompatibilities, etc in Spain. Although diehard Apple continue to deny it, this fear of incompatibility still exists among most computer users, but Windows and do something fast to eliminate such fears new versions of Windows Vista pulled out in the future be converted back into the market standard in Spain.
And in that iPod users around the age of 20 are fully informed and a good percentage of those intending to buy a Mac in the future, I doubt very much that this statement becomes a reality.
CONCLUSION: IF THE GOAL IS FOR YOUR MAC COMPUTERS TARGET USERS ARE MAINLY USING YOUR COMPUTER TO USE AS PROFESSIONAL APPLE IS DOING WELL, IF THE GOAL IS TO GIVE THE GREAT LEAP TO BE A BRAND AND MOSTLY USED FOR DOMESTIC AND PROFESSIONAL USERS He's doing pretty bad.
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